Promoting your website on social media

This page is applicable if you have sharing buttons on some or all of your pages, and tells you how to use them to spread word about your website on your other social media accounts.

Sharing buttons a row of buttons linked to common social media sites, such as Facebook, Twitter, Google+, Pinterest, and so on, as well as Email or Print options.  These usually appear at the bottom of a page on an AlbanyWeb site (although your site may have them in a custom location).

If you have a blog on your website, we add these buttons automatically, and some clients will have sharing buttons on other types of content as well.

How sharing buttons work

The buttons exist to encourage visitors to your site to share pages on your site on their social media accounts.  This is how it works:

  1. Click on a button (such as Facebook).
  2. A dialog window will open to show the login for that account.
  3. Once a visitor has logged in, the linked page is visible, with easy prompts to post, and opportunities to add further commentary.
  4. After the link has been posted, the dialog window will close and return focus to your page.

It is very easy.  And even easier if a person is already logged in to a site.

How to make sharing buttons work for you

You can use this same process to promote pages on your website on your own social media accounts, by following the above steps. 

The usual way to include a link in a social media site, such as Facebook, means that you have to open Facebook, and copy and paste the URL into a new post.  This, if you are an active social media user, is tedious.   If you are not an active social media user, it is a little opaque to figure out.

You can use the sharing buttons on your website to make this process simpler and with fewer steps.  It is also quite seamless.  You can publish a blog post, then scroll to the bottom of the newly-published post, and click a button to share it immediately.


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