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Do you have an empty calendar?

Easy category selection makes menus automatic on albanyweb websites

Too often we see websites that look great and well organised on the surface.  Somehow all the important information is not where you expect to find it.  We call it the 'empty calendar' syndrome.  This is where we see a lovely calendar or diary widgit or box or area, which has no events or activities.  Instead, they are in one big text list in a blog post or news article.

Because it is often easier to add a blog post, the blog area becomes the dumping ground for all the updateable information, and the rest of the website remains with the pristine (and often generic) wording it had on the launch date.  Which is now increasingly out of date.  What is wrong with this scenario?  It makes the visitor work very hard to find the important information from your website, and most visitors won't work very hard, and won't visit...

Designing a website in the wrong order

The clue is in the word 'design':  most people think of a website design as totally taken up in appearance and images.  The look of the potential new website is what they want to see first.  That is completely reasonable:  how a website looks at first glance is extremely important, especially if it is supporting a business.

Once the 'design' is taken care of, the next step in the process is to add all the necessary information - all the content.  Many of our customers use the 'design' phase (the phase where we create the appearance) to gather up the information that they will eventually add to that design.

This two-step process is so ubiquitous in website design that most designers use placeholder text and images in the first step, creating beautiful eye-catching arrangements. 

The problem comes when the 'real' content replaces the placeholder content, and the customer discovers that...

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