Do you have an empty calendar? Too often we see websites that look great and well organised on the surface. Somehow all the important information is not where you expect to find it. We call it the 'empty calendar' syndrome. This is where we see a lovely calendar or diary widgit or box or area, which has no events or activities. Instead, they are in one big text list in a blog post or news article. Because it is often easier to add a blog post, the blog area becomes the dumping ground for all the updateable information, and the rest of the website remains with the pristine (and often generic) wording it had on the launch date. Which is now increasingly out of date. What is wrong with this scenario? It makes the visitor work very hard to find the important information from your website, and most visitors won't work very hard, and won't visit... Read more about Do you have an empty calendar?