Recently, we completed a straightforward brochure website for a plumbing business. Sounds a little dull? Quite the opposite.
True, it was missing 100% of the fancy widgets, social media interactions and flashy graphics that many people think defines a successful website.
However, through good organisation of content we were pleased to be able to deliver a very effective website at a very reasonable cost. Many website packages offer a default menu structure that is based on the type of content - one page for images in a gallery, another page for testimonials, and another page for 'general information'. So far, so webby.
I have searched for plumbers online plenty of times, so I decided to create a website that would answer my questions as a potential customer: what services are offered? When can I call? Is there a callout charge, and if so, what?
We decided to put that information on...