When Adam and I first started talking through starting a business together, we were very much driven by offering a useful web design service for yoga teachers and studios. Establishing a presence online when you are just a small one-person outfit (and really have other things you need to do) is really tough. We felt we had something to offer to make life a little easier.
So we established Yogawebs, our specialist yoga website design and hosting service.
As we started creating lovely and easy to use websites for people, we found that a 'good karma' website was useful for lots of other small groups and individuals - in and out of health and wellbeing activities. And we found our client list to be extremely diverse: yoga teachers, bellringers and even novelists!
So as we were bringing our personal, stress-free online vibe to such a diverse range of people, we...